Email is Social, and it’s not Going Anywhere

When consumers want to share something from the Internet with their friends or family, such as a video, link or article, what methods do they use? While social media is gaining ground on email, the latter still dominates as a sharing tool.

Email is the original opt-in tactic, while social and mobile are newcomers. And email works in tandem with most other tactics to increase engagement, deliver relevant content and build contact databases.

Dispelling the Myth that Social Media is going to Abolish Email

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