Gillette have just launched an iPhone app called “uArt“. Its a pretty good attempt at a branded iPhone app, where you get to load in a photo of yourself, apply various types of facial hair and then use the Gillette ”fusion” razor (your finger) complete with vibration to shave yourself a masterpiece!
Catchy little concept, but to go viral and make the most of the app, they really needed some sort of social media “share” option to post back into the likes of facebook, twitter, flickr .etc The app was created by BBDO / AIM Proximity.
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