Facebook Brands with Fans: Starbucks Tops Coke

With more 3.6 million fans, Starbucks recently blew past Coca-Cola to become the the most popular brand on Facebook, gaining nearly 200,000 fans in just one week by using popular promotions, according to statistics from Inside Facebook.

Starbucks achieved this feat by combining an engaging Facebook page, effective ads on that page, and numerous free-food giveaway promotions that resonated with fans, the analysis said. These tactics enabled Starbucks to pick up almost 200,000 Facebook fans during the week of July 19, 2009.

A detailed examination of Starbucks fan trends showed several spikes in the number of new fans between July 18 and July 21, when the company was running a free pastry giveaway. Fans who printed out a coupon could redeem a free pastry with the purchase of any beverage.
Earlier in July, Starbucks gave away free ice cream through its Facebook application. In May, the company put up new advertising posters is six cities, asking people to spot them, take photos, and post them on Twitter. These promotions were follow-ups to an election-day promotion last fall that offered free coffee to voters.

A recent report from Wetpaint and the Altimeter Group rated Starbucks as the #1 most socially engaged brand, and suggested that such social media efforts are helping the company’s bottom line.

This popularity of Starbucks giveaways is consistent with a general fervor for food coupons, especially during the recession. Research from RetailMeNot showed that food items remain among the most downloaded online coupons, and Mobilize Systems revealed that mobile phone users would like to see more coupons for snack foods.

The data also tracks with anecdotal reports that consumers support the Starbucks brand, but find the products too pricey during the recession. This explains, in part, why food giveaways and coupons have the appeal they do.

ref: http://tinyurl.com/meendv

internet istatistikleri..

Google search stats:

1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index

2,000,000,000 (two billion) - very rough number of Google searches daily

$110,000,000 - approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button

24,400 - number of people employed by Google (December, 2008)

68,000,000 - the average number of times people Googled the word Google each month for the last year (source: keyword tool)

$39.96 - the average cost per click for the phrase “consolidation of school loans” in AdWords (source: keyword tool)

1,430,000 - the number of Google results for “Robert Scoble”

136,000 - the number of Google results for “Admiral Ackbar”

Wikipedia stats 

2,695,205 - the number of articles in English on Wikipedia

684,000,000 - the number of visitors to Wikipedia in the last year

75,000 - the number of active contributors to Wikipedia

10,000,000 - the number of total articles in Wikipedia in all languages

260 - the number of languages articles have been written in on Wikipedia

YouTube stats 

70,000,000 - number of total videos on YouTube (March 2008)

200,000 - number of video publishers on YouTube (March 2008)

100,000,000 - number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)

112,486,327 - number of views the most viewed video on YouTube has (January, 2009)

2 minutes 46.17 seconds - average length of video

412.3 years - length in time it would take to view all content on YouTube (March 2008)

26.57 - average age of uploader

13 hours - amount of video are uploaded to YouTube every minute

US $1.65 billion in Google stock - amount Google Inc. announced that it had acquired YouTube for in October 2006

$1,000,000 - YouTube’s estimated bandwidth costs per day

Blogosphere stats

133,000,000 - number of blogs indexed by Technorati since 2002

346,000,000 - number of people globally who read blogs (comScore March 2008)

900,000 - average number of blog posts in a 24 hour period

1,750,000 - number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)

77% - percentage of active Internet users who read blogs

55% - percentage of the blogosphere that drinks more than 2 cups of coffee per day

81 - number of languages represented in the blogosphere

59% - percentage of bloggers who have been blogging for at least 2 years

Twitter stats

1,111,991,000 - number of Tweets to date

3,000,000 - number of Tweets/day(March 2008) (from TechCrunch)

165,414 - number of followers of the most popular Twitter user (@BarackObama) - but he’s not active

86,078 - number of followers of the most active Twitter user

63% - percentage of Twitter users that are male 

Facebook stats

200,000,000 - number of active users

100,000,000 - number of users who log on to Facebook at least once each day

170 - number of countries/territories that use Facebook

35 - number of different languages used on Facebook

2,600,000,000 - number of minutes global users in aggregate spend on Facebook daily

100 - number of friends the average user has

700,000,000 - number of photos added to Facebook monthly

52,000 - number of applications currently available on Facebook

140 - number of new applications added per day

Digg stats

236,000,000 - number of visitors attracted annually by 2008

56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users

124,340 - number of stories MrBabyMan, the number one user, has Dugg

612 - number of stories from Cracked.com that have made page 1 of Digg

36,925 - number of Diggs the most popular story in the last 365 days has received